As a result, the webpage has a better chance of ranking for those particular terms and helps search engines understand what it is about. The meta title can also increase the click-videobuddy downloadthrough rate of the webpage by using enticing & descriptive language to encourage users to click on the link. To guarantee that meta titles are fully displayed in search results, it's also critical to keep them within the suggested length. For desktop search results, Google usually shows up to 60 characters, & for mobile search results, up to 78 characters.