Another major way that game developers can make money off of their apps is through ad revenue, which is especially useful for free-to-play games. Developers can make money in response to user interaction with difvip gameferent ad formats, including banner ads, interstitial ads, rewarded videos, & native ads. Developers must make sure that advertisements are seamlessly incorporated into gameplay without being obtrusive or disruptive, striking a balance between ad placements and user experience. Developers can also optimize ad revenue by leveraging ad mediation platforms that enable them to access multiple ad networks and demand sources.