Supercell has made great use of social media sites like Facebook, Instagram, & Twitter to interact with players, provide updates, and host events that encourage participhellorummyation. To demonstrate gameplay, do live streams, and produce interesting content that appeals to a wider audience, the game has also partnered with well-known influencers and content producers. These collaborations have aided in "Clash of Clans"' growth and ability to draw in new players who learn about the game from reliable sources.