A low CTR can be a sign that users are not being sufficiently enticed to click through to your website by your meta tags. Analyzing Bounce Rate and Meta Tag Accuracy. See if your meta tags approprno limit city slotsiately represent the content of your webpages and check your website's present rankings for related keywords. You should also take your webpages' bounce rate into account when assessing how well your current meta tags are working. A high bounce rate can mean that visitors are leaving your website quickly because they are not getting the information they were expecting from your meta tags.