Through the strategic use of sponsorships and advertisements, developers can make money while giving players something of value. For gaming apps, ads are a popular monetization apk apktechnique that can be used to make money from users who do not make in-app purchases. Game developers can monetize their work by including advertisements in their games and getting paid when players click or view them. Ad placement and frequency must be carefully considered to make sure they don't interfere with gameplay or lower player satisfaction.