For instance, after a string of losses on a slot machine, a player can think they are "due" for a win & keep playing in an attempt to turn their luck around. Also, it has been demonstrated that the idea of "dice slotsnear misses" raises gamblers' motivation and arousal. It can build anticipation and motivate players to keep playing in the hopes of hitting that elusive big win when they just miss out on a jackpot or other noteworthy win. Knowing the psychology of luck and gambling can assist people in controlling their gambling behavior and identifying instances in which cognitive biases may have an impact on their choices.