By providing special prizes or time-limited deals to entice players to participate and spend money in-game, developers can use in-game events and tournaments to boost revenue. Developers can take advantage of players' fear of missing out (FOMO) toplay slots real money drive spending during these periods by instilling a sense of urgency or scarcity around these events. Also, utilizing social features like leaderboards & live competitions can encourage a friendly rivalry & sense of community among players, which can further increase player engagement and revenue potential. In-game competitions and events also offer a chance for cross-promotion with partners or sponsors who might be interested in funding or contributing prizes for these unique occasions.