A lot of the winners tell stories about how their newfound wealth helped them fulfill long-held goals, like starting a business, buying a home, or paying for their kids' educationcalendar with time slots. These tales have a strong emotional impact on local communities & help explain why the lottery is still so popular. A modest farmer who won a sizable prize in a previous draw is the subject of one especially gripping tale. His winnings allowed him to increase his land and buy better farming equipment, which in turn raised his family's standard of living.