Authenticity is essential; if branded content seems natural in the context of the game, players are more likely to interact with it. Developers should also look into other partnership models, like co-brarummy for moneynded events or temporary promotions that boost player engagement. By crafting captivating experiences that appeal to players and brands alike, game developers can increase the appeal of their games and open up new revenue streams. In order to maximize ad revenue in mobile games, user engagement is essential. Players have more opportunities for interactions and ad impressions the longer they play a game.