By using a variety of tactics, such as introducing daily challenges, social features, or competitive components like leaderboards, developers can promote user engageme𝑠𝑎𝑡𝑡𝑎 𝑘𝑖𝑛𝑔nt. Developers can increase ad exposure and keep users returning by encouraging a sense of community & competition among players. Also, tailored experiences can greatly increase user involvement. Content and challenges can be customized for each user by developers using data analytics to understand player behavior and preferences.