In-game advertising can be used in a variety of ways, such as sponsored events or challenges, branded content, and product placement. Product placement and branded content integration within the game environsurvive apkment are two common strategies for in-game advertising. One way to do this is by incorporating real-world brands or goods into the game environment. Examples of these include billboards and storefronts that advertise particular businesses or goods. By integrating advertising in a way that feels natural and unobtrusive, developers can generate revenue while also adding authenticity & realism to the game world.