Through the Navi App's Refer and Earn Program, users can get compensated for introducing others to the app. The purpose of this campaign is to get current users to tell others about Navi App in their soreal teen patticial networks, which will increase the app's user base. Program participants can receive cashback, discounts, or special benefits, among other incentives. The initiative helps Navi App expand its clientele and boost its visibility in the market while also compensating users for their advocacy. In order to establish credibility and draw in new users, this strategy makes use of word-of-mouth marketing.