Winners must negotiate a complicated web of relationships and emotions, and the emotional, social, and psychological repercussions of such a momentous occasion can change them forrummy wealthever. Handling the Difficulties of Unexpected Wealth. The initial thrill & astonishment of winning can soon give way to pressure & anxiety as winners find it difficult to handle their newfound obligations and demands. Friends and family might look for financial support or assistance, which makes it difficult to manage relationships and keep things normal.