Due to the availability of vital services and support, this has assisted in raising the standard of living for numerous people and families in Kerala. Encouraging Travel. Aexpansion slotslso, the Kerala Lottery has been instrumental in boosting tourism in the state by drawing tourists eager to take part in lottery draws and discover Kerala's dynamic culture and breathtaking scenery. Local companies and communities have benefited from this as it has increased economic growth & created job opportunities in the tourism industry.