This expansion has increased state revenue while also giving those working in lottery operations, such as distributors, retailers, and administrative staff, job opportunities & financial advantages. Significancstta.kinge and Influence in Culture. The Assam Lottery, which gives people the opportunity to dream big & possibly change their lives through winning prizes, has grown to be an essential part of the state's cultural and entertainment scene. It is an essential component of the state's social fabric, having contributed significantly to funding for numerous initiatives and projects for development as well as the state's revenue.