Also, by providing integrated experiences or joint promotions, strategic alliances with complimentary apps or services can generate synergies that are advantageous to both sides. Developers can increase the impact of their marketing campaigns and offerrummy satta apk users value by delivering integrated solutions or relevant recommendations by leveraging target demographics to identify opportunities for cross-promotion and partnerships. For an app to be understood and areas for improvement to be identified, tracking important metrics is necessary. A number of useful metrics that shed light on user behavior and the general health of an app are downloads, retention rate, average revenue per user (ARPU), lifetime value (LTV), conversion rate, & in-app engagement.