For example, in-app purchases & reward-based advertising might work better if your app is a gaming app since users are frequently willing to spend money on in-app purchases and virrummy onetual goods. Maintaining the Experience for Users. Selecting a revenue strategy that doesn't negatively impact user experience or alienate users is crucial. For example, displaying an excessive number of intrusive advertisements can negatively impact user experience & decrease engagement and retention rates. examining pricing strategies and the competition.