Paid downloads, in-app purchases, subscriptions, and advertising are a few of the monetization strategies to take into account. The best option will depend on the characteristics of the app and the target audience's prsatta king openeferences. Each model has pros and cons of its own. For apps that provide exclusive or premium content, paid downloads, for instance, can be a successful monetization strategy because users are prepared to pay up front for the app's access. Alternatively, in-app purchases can be a profitable business model for apps that provide virtual goods or extra features because they enable a freemium strategy that draws in a bigger user base.