The freemium business model, in which the game is provided for free with the option to purchase in-app, is among the most popular approaches. With the help of this business model, developers can reach a larger consumer base and make money from those who are prepared to paysatta ki ng for virtual goods or premium features. The ad-supported model, which involves displaying advertisements within the game app, is another well-liked method of making money. Banner ads, interstitial ads, rewarded videos, and native ads are just a few of the ad formats that developers can use to make money. Ad revenue can be optimized while maintaining a smooth user experience for developers by collaborating with ad networks or incorporating ad mediation platforms. Also, in the game app industry, subscription models have grown in acceptance.