Without requiring users to make any direct payments, developers can make money from the ads once they are integrated into the app based on how users interact with them. Since it enables developers to make money without chargall bet apping their users extra, this can be especially alluring for apps with a sizable and active user base. The possibility of offending certain users with invasive or pointless advertisements is one of the disadvantages of in-app advertising, though. Developers need to carefully consider how to incorporate ads into their apps in a way that optimizes revenue without sacrificing user experience if they want to take full advantage of in-app advertising.