Businesses can strategically integrate keywords that are frequently searched for by their target audience into their content in a seamless & natural way by identifying relevant keywords. This increases their content's visibdr sandhya raniility in search engine results pages (SERPs) and helps to guarantee that it is in line with what users are searching for. Also, companies can create effective meta descriptions that summarize webpage content accurately and include pertinent keywords. A well-written meta description can persuade visitors to visit a website by offering a concise and captivating synopsis of the information they will find on search engine results pages (SERPs).